What You See is What you Want

If you’re of my generation you know whom I’m talking about when I say, “What you see is what you get!”  Flip Wilson created his female character, Geraldine, who uttered that famous catchphrase as “she” danced to show off “her” full figure. Vision is a powerful tool to draw people in. Advertisers depend on it. Beautiful women sell men’s shaving cream.  A buff, handsome man in a flannel shirt sells paper towels. One of the most iconic images in advertising is the Gerber Baby whose face sold countless baby food products. That smile and expression grabbed mothers’ hearts, hoping to bring the same to their babies’ faces. They paraphrased Geraldine, “What you see is what you want.”

Satan counted on that too when he enticed Eve to take the forbidden fruit. And, of course, it worked. “When the woman saw that the fruit of the tree was good for food and pleasing to the eye, and also desirable for gaining wisdom, she took some and ate it” (Gen 3:6).  What Eve saw became what she wanted and she fell – and took the entire human race down with her. (Adam’s role in this is a whole other post.)

The start of sin for all of us happens when “our hearts are led by our eyes” (Job 31:7, paraphrased). Sin happens in much the same way as advertising: “We see it, we want it, and we buy it.” That’s why advertisers – and satan – put it in such appealing packaging. But sin also happens because we are looking for it.  James pointed out that temptation and sin tap into the evil desires in our hearts.  (James 1:14). Perhaps that is why the Psalmist said that he would “set before my eyes no vile thing” (Psalm 101:3). Consider that verse in a world where “vile things” are available at the tap of a finger. If you want vile, you can get it any time of the day.

How do we break that sinful pattern? We “guard our heart” by “letting our eyes look straight ahead and fixing our gaze directly before us” (Prov. 23,25). At what? David knew. “I have set the Lord always before me” (Psalm 16:8). If your eyes are always on the Lord, He will be the desire of your heart. And what you see is what you want.

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